Textual Analysis


Sound
The song is very up beat and positive like ours. This gets people singing along and dancing to the lyrics very similar to our songs effect. The genre of the song is Soundtracks. This is much like ours. The beat makes everyone happy and this is what we wanted to portray in the sound. This would of been the most fun to shot as well as you can be spontaneous while dancing to the tune.
Camera
There are many close ups and medium shots of the artist that is singing. The background is blurred and the artist is in main focus. There are many long shots of many different people dancing about in different areas that have colourful backgrounds. The camera stays stable. It may be on a tripod in one position the whole time. The framing and the distance from the dancers is the same each time. In some shots the dancers is more focused on but in other bigger shots with more background in the whole shot is focused. In some shots the camera gets closer just showing from the hips up. Also the camera is fixed to a trolly in one of the shots which gives it a POV feel. There are many different locations used to shot dancers.
Editing
The cuts in this video are very simple and are straight cuts. There are many involved due to the different locations and amount of dancers. The cuts are between mainly the artist and different dancers which are just showing a narrative of people being happy and smiling while dancing to the tune. This is the same foiujd is most music videos. The narractive is more extravagant in music videos rather than the cuts being different as well.
Mise en Scene
The costumes involved are very colourful and fit the feeling of the song. No one is in dull colours Also people are wearing accessories that stand out and make the people pop more. One of the dancers is wearing a old fashioned hat which we want to involve. For example the washing bucket is filled with bright colours of clothes which is not really what the modern day looks like. It mostly dull and dim colours.  The locations involved such as a car wash or a beach hut or a little statue shop on the street. All have bright colours themed around such as yellow and red and baby blue. The store is lit well with the store lights and the packaging around the isle is bright and pops as the main artist is in white.


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